About us
Good food starts with the producer.
Good food starts with the producer
True Food is an online food shop based in Spain, with quality, provenance and flavour at its heart. We want every purchase to come with an understanding of who made the product, what went into it and why it is worth choosing.
Closer to the people behind the food
Many products in our range come directly from producers and farms. This gives us the opportunity to understand them better and ask the people who grow or make them about their ingredients, recipes and approach to production.
Quality takes attention
We pay close attention to the quality of the products we offer. When making our selection, we care about the origin of the ingredients, what each product contains and how it tastes. We value producers who are open about their work and provide clear information about their food.
Flavour worth coming back for
What draws us to farm products is their character: the distinct flavour of the ingredients, the aroma, the texture and the details of each recipe. We look for food that lets these qualities speak for themselves, favouring clear ingredient lists without excessive additives.
Care for nature
Environmental responsibility is one of our priorities as we develop our range. We appreciate producers who care for the land, resources and their craft. Understanding the practical steps behind that approach matters to us.
Choose for your table
Choose products for your own table or put together a selection for someone close to you. We want the pleasure to begin when you discover the food and continue around a shared table.